Animated e-newsletterSample
With Zerrow: wins the whole team seesStock footage
Today: squinting at the numbersStock footage
Today: squinting at the numbersStock footage
[ Zerrow marketing ]
Marketing that starts with listening, and shows its work.
We listen first, then bring you a campaign concept and a marketing plan with a budget and timeline in writing. You see what we would measure before you decide anything.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
[ We help you ]Be foundGet enquiriesSee what works
You know your customers. We help more of them find you.
Most owners and marketing managers are doing six jobs at once. Here is where we can take some of it off your plate.
- [ Search ]
Be easy to find, in search and in AI answers.
Clear pages that answer the questions your customers actually ask, so search engines and AI assistants have something good to point to.
- [ Email ]
Follow up with people who already said hello.
Welcome emails, reminders and newsletters that run in the background and still sound like you.
- [ Social ]
Show up on social and video without the scramble.
A realistic rhythm of posts and short videos your team can keep up with.
- [ Paid ]
Run paid campaigns you can follow.
Small, clearly tracked tests first. You set the ad budget, and each report shows what was spent and what it brought in.
- [ Reports ]
See what happened, and what to try next.
A dashboard that says what happened, what it likely means and what we would try next.
Five ways to grow
[ 01 ][ SEO ]
Be found when people search
- Local and service-page search
- AI-search visibility
- Pages built around real questions
- Fixes that make the site easier to read
[ 02 ][ Content ]
Say it once, well
- A simple content calendar
- Blog posts and guides that answer questions
- Case stories in your customers’ words
- Reuse one idea across email and social
[ 03 ][ Email ]
Email and automation
- Welcome and follow-up sequences
- Reminders that save you a call
- Newsletters people open
- Lists kept tidy and consent-based
[ 04 ][ Social ]
Social and video
- Short reels and event videos
- Post templates your team can reuse
- A rhythm you can keep up
- Clear tracking back to your site
[ 05 ][ Dashboards ]
Numbers you can read
- Enquiries, sources and trends in one view
- Plain-English notes with each report
- What we measured and what we changed
- Something you can show a partner or board
From first search to regular.
Every campaign we plan follows one person from first search to regular customer. Here is the path we design for.
- [ Searches ]Types a question into search or asks an AI assistant.
- [ Finds ]Finds you on a page that answers it clearly.
- [ Trusts ]Trusts you after seeing real work, real reviews and a friendly tone.
- [ Enquires ]Fills in a short form, and gets a quick, kind reply.
- [ Stays ]Hears from you again, and becomes a regular.
Campaign pieces we have made
Pieces from our studio and a short look at one real client. Your own numbers come out of the discovery session.
Marketing samples
Samples and concept pieces, not client campaign resultsThe kinds of campaign pieces we make. These are samples from our studio, not results from a named campaign.
Event invitation videoSample
Zerrow studio reelOur own reel
Real estate video ideasSample
A real client, in short
What we built, in a few lines.
[ Professional association ]
CPHR Alberta
A member-first website with Join Today and Member Login front and centre, events and announcements surfaced, and pages their staff edit without a developer. Clear pages like these give search and email something good to work with.
[ Nonprofit ]
Working Women Community Centre
A campaign eCard designed to be shared by email and on social.
See the plan before you decide
Five steps, and the first three cost nothing. You see a campaign concept, a marketing plan, a budget and a timeline, then you decide.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
01Free
Discover
A 45 minute discovery session. We listen to how customers find you today, what you have tried, what is working and what you wish you could see.
02Free
Concept
We look at your marketing through your customers’ eyes, then present an initial campaign concept, live, with a few quick wins you can use either way.
03Free
Budget and timeline
A proposed marketing plan with budget, scope and timeline in writing, including what we will measure so you know how to judge it.
04Your call
Your go or no-go
You decide with the concept, plan, budget and timeline in hand. No pressure. If it is a no, you keep the quick wins we found.
05If you say go
Build and grow
We put the plan to work: search, content, email, social, campaigns and a dashboard you can read, then keep improving what the numbers show.
Five steps. The first three are free.
Start with step one.
Book a free discovery sessionTell us about you and pick a time. It takes about two minutes.
Eight things we make
- [ 01 ]
SEO and local search
Service pages, local listings and fixes that help the right people find you.
- [ 02 ]
AI search visibility
Clear, well-structured answers that AI assistants can understand and cite.
- [ 03 ]
Content and blogging
Guides and posts that answer your customers’ real questions.
- [ 04 ]
Email and automation
Welcome sequences, reminders and newsletters that run on their own.
- [ 05 ]
Social media
A steady rhythm of posts that sound like you, tracked back to your site.
- [ 06 ]
Paid campaigns
Small, clearly measured tests. Ad spend is separate and under your control.
- [ 07 ]
Video and reels
Short videos for social, events and your website.
- [ 08 ]
Analytics dashboards
Enquiries, sources and trends on one screen, with a short note on each.
Good marketing is something you can explain to your team, your partners and your board. We help you explain it.
Say helloMarketing in motion.
Short videos, event reels and customer stories. Real people, moving, on a site that keeps up with them.
What one point of enquiry rate is worth
Move the sliders to match your business and see what one more point of enquiry rate could be worth.
Illustration onlyThis is arithmetic on the numbers you enter, not a Zerrow result and not a promise. Your real numbers come out of the discovery session.
AssumptionGoing from 2% to 3% means half again as many enquiries. Real gains usually come a fraction of a point at a time.
Website revenueTodayPer year from website enquiries, at your numbers
$144,000
+1 point of enquiry rateExtra enquiries a month
20
+1 point, extra revenuePer year, at your close rate and customer value
$72,000
Proof
Zerrow delivered the project within two weeks. They were nimble, responsive and worked within the budget.
Trish, Executive Director, United Way
I am impressed with how quickly he understands our issues and comes back with innovative solutions.
Director of Development, Working Women Community Centre
Working with Zerrow has been a dream. The way they worked with our goals and vision and crafted a platform to serve the unique needs of our clients was nothing short of extraordinary.
Amber, Product Lead, Age Friendly
Excellent quality, prompt delivery and advice provided along the way made for a seamless client centered experience. Thank you!
Valerie, Director, KPMG
Ask away
Is the concept really free?
Yes. The discovery session, your initial campaign concept and the written marketing plan with budget and timeline are all free, with no obligation. Everything up to your go or no-go decision is free, and you keep the quick wins either way.
How soon will we see results?
It depends on your business, market and starting point, so we do not promise a date or a ranking. A clearer page or a follow-up email can help early. Search builds over months. The plan names what we will measure and when we will look, so you judge it with real numbers.
Do you lock us into contracts?
Our ongoing work runs on an annual agreement. Your written plan spells out the scope, the budget and the timeline before you say go, so you know exactly what you are agreeing to, and nothing starts until you have read it and said yes.
Who writes the content?
We draft it with you. We interview your team, write in your voice and you approve everything before it goes out. If you prefer to write some of it yourself, we will edit and shape it.
How will we see what is working?
You get a dashboard and short plain-English notes: what happened, what it likely means and what we would try next. We name what we measure in the plan, so reports are never a surprise.
What about ad spend?
Ad spend is separate from our work, and you decide how much. The plan shows where we suggest starting small, what we would watch, and how the ad accounts will be set up and owned.
Is this for local or national businesses?
Both. Local businesses lean on local search, listings and reviews. National or online businesses lean more on content, email and paid. We are based in Edmonton, Alberta and work remotely across Canada and North America.
We already have an agency. Can we still talk?
Absolutely. The discovery session and concept are free, so a second opinion costs you nothing. You are welcome to take our quick wins to your agency, or work with us on one piece.