Booking platform site[ 01 ]
SweatBooker, a booking platform for fitness studios.
With Zerrow: a site that welcomesStock footage
Today: a site nobody lovesStock footage
Today: a site nobody lovesStock footage
[ Zerrow web design ]
A website your people enjoy using, and your team can edit.
We design fast, clear, mobile-first websites that welcome visitors and let your staff keep them current. You see your homepage concept before you decide anything.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
[ We help you ]Look establishedMake it easyEdit it yourself
A good website is mostly good manners. We help yours greet people well.
Visitors decide quickly whether a site is for them. Here is where we love to help it say yes.
- [ Clarity ]
Make the first screen answer the first question.
Who you are, who you help and what to do next, all visible before anyone scrolls.
- [ Speed ]
Fast, accessible and friendly on a phone.
Designed for thumbs first, with readable text, clear contrast and pages that load quickly.
- [ Staff ]
Let your team edit it themselves.
An easy-to-use editor lets you change a page, add an event or fix a typo without calling a developer. Training is included.
- [ Found ]
Be ready for search and AI answers.
Clear page structure and plain answers to the questions people actually ask.
- [ Flows ]
Booking, join, donate and quote forms that work.
The page where a visitor turns into a customer, member or supporter, made simple.
Five parts of a website that works
[ 01 ][ Design ]
A site that looks like you
- A homepage concept first
- Clear first screen
- Your brand, used with care
- Photos and layouts that feel human
[ 02 ][ Build ]
Fast, accessible and mobile-first
- Pages that load quickly
- Readable and keyboard friendly
- Works on phones, tablets and desktops
- Designed around the platform you use
[ 03 ][ Edit ]
Yours to keep current
- Staff edit pages themselves
- Training included
- Events, news and team pages
- No developer needed for small changes
[ 04 ][ Find ]
Ready for search and AI answers
- Clear page titles and headings
- Plain answers to common questions
- Local search basics
- Structure that search engines can read
[ 05 ][ Grow ]
Keep improving after launch
- Booking and form improvements
- New pages as you grow
- Plain-English reporting
- Quick wins from what visitors do
From three seconds to three minutes.
A good website is a short, friendly conversation. Here is how it can go.
- [ 3 seconds ]They land and know where they are and what you do.
- [ 10 seconds ]They spot the thing they came for without hunting.
- [ 30 seconds ]Real people, clear words and proof make them comfortable.
- [ 1 minute ]On a phone, the booking or contact button is easy to tap.
- [ 3 minutes ]The form is sent and a friendly confirmation arrives.
CPHR Alberta
Chartered Professionals in Human Resources of Alberta, a professional association. We built a member-first site with Join Today and Member Login front and centre, events and announcements surfaced, and pages their staff can edit without a developer.
Drag the torn edge to compareSee what yours could look like
Staff in charge
Their team edits the site themselves.
A recording of CPHR Alberta staff updating pages on the new site, no developer in the loop.
More websites and concepts
Concept designs are labelled and are not client workThree client sites we built, plus concept designs that show the kind of thing we sketch in a free concept.
Nonprofit website[ 02 ]
United Way Leeds & Grenville.
Directory website[ 03 ]
Seniors on the Move.
Homepage conceptsConcept
Concept designs, not client work.
See it before you decide
Five steps, and the first three cost nothing. You see an initial design concept of your homepage, your budget and your timeline, then you decide.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
01Free
Discover
A 45 minute discovery session. We listen to your people, your visitors and your goals, and look at what is and is not working on your site today.
02Free
Concept
We walk your site the way a first-time visitor would, then present an initial homepage design concept, live, with a few quick wins.
03Free
Budget and timeline
A proposed budget, scope and timeline in writing, so you have real numbers and dates to look at.
04Your call
Your go or no-go
You decide with the concept, budget and timeline in hand. No pressure. If it is a no, you keep the quick wins we found.
05If you say go
Build and grow
We design, build and launch the site, show your staff how to edit it, then keep improving it with you.
Five steps. The first three are free.
Start with step one.
Book a free discovery sessionTell us about you and pick a time. It takes about two minutes.
Eight things we make
- [ 01 ]
Homepage design concepts
A real design for your homepage, shown live before you decide anything.
- [ 02 ]
Website design and build
Fast, accessible, mobile-first sites designed around the platform you use, or one we recommend.
- [ 03 ]
Staff-editable pages
An easy-to-use content editor your team can learn quickly, with training included.
- [ 04 ]
Redesigns and migrations
Moving from an old site while keeping what already works for you.
- [ 05 ]
Booking, join, donate and quote flows
Forms and flows that connect to the tools you already use.
- [ 06 ]
Search and AI-answer readiness
Clear structure and plain answers so people and search tools can find you.
- [ 07 ]
Accessibility and speed
Readable, keyboard friendly pages that load quickly on a phone.
- [ 08 ]
Care and growth after launch
Ongoing improvements and plain-English reporting, if you want them.
Every visitor is a person with a question. We help your homepage greet them.
Say helloA website in motion.
Design reviews, real photos and short videos on a site that keeps up with your people.
What a point is worth
Move the sliders to see what one extra point of conversion could mean for a site like yours.
Illustration onlyYour numbers come out of the discovery session. These figures are not a Zerrow result or a promise.
AssumptionOne point means one percentage point added to your conversion rate, for example 1.5% to 2.5%, with traffic and the value of each conversion staying the same.
Conversions todayTodayConversions a month, at your numbers
45
+1 point of conversionExtra conversions a month
30
+1 point, revenueExtra revenue a year
$108,000
Proof
Zerrow delivered the project within two weeks. They were nimble, responsive and worked within the budget.
Trish, Executive Director, United Way
I am impressed with how quickly he understands our issues and comes back with innovative solutions.
Director of Development, Working Women Community Centre
Working with Zerrow has been a dream. The way they worked with our goals and vision and crafted a platform to serve the unique needs of our clients was nothing short of extraordinary.
Amber, Product Lead, Age Friendly
Excellent quality, prompt delivery and advice provided along the way made for a seamless client centered experience. Thank you!
Valerie, Director, KPMG
Ask away
What is in the concept?
An initial design of your homepage in your brand, presented live, with a few quick wins you can act on right away. The concept, the written budget and timeline, and the discovery session are all free, and you keep the quick wins either way.
How long does it take?
The concept follows shortly after the discovery session. The timeline for the full build depends on the size of your site, so we put it in writing with your budget before you decide.
Who owns the site, and where is it hosted?
Your content, your domain and your design are yours. We design around the platform you use, or recommend one that fits your team, and the proposal spells out who owns what and where the site will live, so there are no surprises.
Can we edit it ourselves?
Yes. We build it on an easy-to-use content management system and editor, so your staff can change pages, events and news themselves, and training is included. The CPHR Alberta work above includes a recording of their staff editing their new site.
What about accessibility?
We design for it from the start: readable text, clear contrast, keyboard friendly navigation and labelled forms. We tell you plainly what is covered in the proposal.
Will it help with search?
We build the basics in: clear titles and headings, plain answers to common questions and a structure search engines and AI tools can read. Rankings vary, so we focus on strong groundwork and agree what we will measure.
Can you move us off our old site?
Yes. We look at what already works, keep it, and plan how to move your content and web addresses across so people keep finding you.
Will it work with our booking, CRM and payment tools?
We design around the tools you have, whether that is booking, a CRM or payments, and tell you in the proposal how each will connect.