Digital membership card[ 01 ]
With Zerrow: members welcomedStock footage
Today: renewals done by handStock footage
Today: renewals done by handStock footage
[ Zerrow marketing for associations ]
From tired routines to a place people love to belong.
We design the brand, website and marketing that help associations welcome new members, keep them renewing and grow revenue beyond dues.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
[ We help you ]Welcome membersKeep them renewingGrow revenue beyond dues
Running an association is a labour of love. We make the rest easier.
Executive directors and membership teams give their evenings to their members. Here is where we love to lend a hand.
- [ Join ]
Make joining feel easy and welcoming.
Clear reasons to join for each kind of member, and a join page that takes minutes, not an afternoon.
- [ Renew ]
Say thank you before you say please renew.
Renewal notes that start with what members got from their year with you.
- [ Sponsors ]
Show sponsors the value they bring.
Visibility packages sponsors can see, understand and happily say yes to.
- [ Board ]
Give your board numbers they can read at a glance.
Recruitment, renewal and revenue together in one calm view.
- [ Staff ]
Let your team update the site themselves.
Pages your staff can edit and publish, with training, so the AGM page is always current.
Five ways to grow
[ 01 ][ Recruit ]
Welcome new members
- A join page that explains the value
- Messages for each member type
- Student and early-career pipeline
- Search and AI-search visibility
[ 02 ][ Retain ]
Keep them renewing
- A thank-you-first renewal campaign
- New-member onboarding
- Your year in value report
- A member area people enjoy
[ 03 ][ Revenue ]
Grow beyond dues
- Education and CE course pages
- Certification marketing
- Job board and store
- Partner programs
[ 04 ][ Events ]
Fill the room
- Conference brand and registration page
- Promo video
- Speaker social kit
- Early-bird campaign
[ 05 ][ Sponsors ]
Delight your sponsors
- Sponsor prospectus
- Visibility packages
- Sponsor landing page
- Impact report for sponsors
Thank you, then renew.
A renewal season that feels like a conversation. Here is how 90 days can go.
- [ Day 90 ]A thank-you note about what they got this year.
- [ Day 60 ]Their year in value report arrives.
- [ Day 30 ]A friendly reminder with easy payment.
- [ Day 7 ]A personal check-in from someone on your team.
- [ Day 0 ]Renewed. Welcome to year two.
CPHR Alberta
Chartered Professionals in Human Resources of Alberta, a professional association of 6,900+ HR professionals. We built a member-first site with Join Today and Member Login front and centre, events and announcements surfaced, and pages their staff can edit without a developer.
Drag the torn edge to compareSee what yours could look like
Staff in charge
Their team edits the site themselves.
A recording of CPHR Alberta staff updating pages on the new site, no developer in the loop.
Work samples
Six pieces from our studio, the kinds of things associations ask us for.
Member mobile app[ 02 ]
Campaign eCard[ 03 ]
For Working Women Community Centre.
Member directory site[ 04 ]
Seniors on the Move.
Animated e-newsletter[ 05 ]
Conference invite video[ 06 ]
See it before you decide
Five steps, and the first three cost nothing. You see your homepage concept and a written budget and timeline, then you decide.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
01Free
Discover
A 45 minute discovery session. We listen to your members, member types, renewal rate, events and board priorities before we propose anything.
02Free
Concept
We walk your join and renewal flow the way a new member would, then present an initial homepage concept in your brand, live, with 3 quick wins.
03Free
Budget and timeline
A proposed budget, scope and timeline in writing, so your board has real numbers to look at.
04Your call
Your go or no-go
You decide with the concept, budget and timeline in hand. No pressure. If it is a no, you keep the quick wins we found.
05If you say go
Build and grow
Brand, website, join and renewal flows and staff training, then campaigns, events and reporting your board can read.
Five steps. The first three are free.
Start with step one.
Book a free discovery sessionTell us about you and pick a time. It takes about two minutes.
Eight things we make
- [ 01 ]
Brand and identity
Refresh or rebrand, with messaging for each member type and brand guidelines.
- [ 02 ]
Association websites
Fast, accessible, staff-editable and ready for AI search.
- [ 03 ]
Join and renewal journeys
Forms, payment, onboarding emails and renewal reminders.
- [ 04 ]
Member communications
E-newsletters, member value reports and annual reports.
- [ 05 ]
Events and conference marketing
Branding, registration pages, promo video and social.
- [ 06 ]
Sponsorship and non-dues revenue
Sponsor prospectus, visibility packages, CE and course pages, job board, store.
- [ 07 ]
Content, video and social
Webinar promos, reels and member stories.
- [ 08 ]
Dashboards and reporting
Recruitment, renewal and revenue numbers the board can read.
Associations are about people. We help your homepage feel like it knows that.
Say helloA membership in motion.
Event reels, member stories and renewal videos. Real people, moving, on a site that keeps up with them.
What a point is worth
Illustration onlyYour numbers come out of the discovery session. These are not Zerrow results.
Dues kept todayTodayPer year, at your renewal rate
$546,000
+1 point of renewalRevenue kept per extra point
$7,000
+10% new membersDues from ten percent growth
$70,000
Proof
Zerrow delivered the project within two weeks. They were nimble, responsive and worked within the budget.
Trish, Executive Director, United Way
I am impressed with how quickly he understands our issues and comes back with innovative solutions.
Director of Development, Working Women Community Centre
Working with Zerrow has been a dream. The way they worked with our goals and vision and crafted a platform to serve the unique needs of our clients was nothing short of extraordinary.
Amber, Product Lead, Age Friendly
Excellent quality, prompt delivery and advice provided along the way made for a seamless client centered experience. Thank you!
Valerie, Director, KPMG
Ask away
Is the concept really free?
Yes. The discovery session, your initial homepage concept and the written budget and timeline are all free, with no obligation. Everything up to your go or no-go decision is free, and you keep the quick wins either way.
What do you need from us?
Just about 45 minutes for the discovery call. If you have them, send a link to your current site and your logo and brand files. We do the rest of the homework.
How long does a concept take?
About 2 weeks after the discovery session.
Do you work with our AMS?
Yes. We design around the membership software you have and connect the join and renewal flows to it.
Can our staff update the site?
Yes. We build it so your staff edit pages themselves, and we train them. The CPHR Alberta case study includes a recording of their staff editing the new site.
Do you work outside Alberta?
Yes. We are based in Edmonton and work remotely across Canada and North America.
What if my board wants to see it first?
That is the point. Bring it to your board with the concept, budget and timeline in hand, not a promise.
What if we say no?
Then we part as friends and you keep the quick wins we found. You will not owe us anything.