United Way website[ 01 ]
For United Way.
Today: thank-you calls, one by oneStock footage
With Zerrow: people showing up togetherStock footage
With Zerrow: people showing up togetherStock footage
[ Zerrow marketing for nonprofits and charities ]
Your cause deserves to be heard. We help it be felt.
We design the story, donate page and marketing that help charities raise more, keep donors giving and bring more people into the work.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
[ We help you ]Raise moreKeep donors givingMobilize people
Running a charity is a calling. We take care of the telling.
Executive directors, development teams and communications leads give their evenings to a cause. Here is where we love to lend a hand.
- [ Story ]
Tell the story that moves people.
A clear, honest account of what your charity does and why it matters, in the words your supporters already use.
- [ Donate ]
Make giving easy, and monthly giving first.
A donate page that takes a minute on a phone and gently invites a monthly gift before a one-time one.
- [ Welcome ]
Thank people before you ask again.
A welcome note for new donors and impact updates that show what their gift did.
- [ People ]
Fill your volunteer shifts and your events.
Sign-up pages and invitations that make it simple to say yes to a gala, a walk or a Saturday morning.
- [ Grants ]
Give funders and sponsors what they need.
Grant and sponsor materials that are clear, consistent and ready when the deadline is.
Five ways to grow your impact
[ 01 ][ Raise ]
Raise more
- A donate page that converts
- Monthly giving front and centre
- Year-end and giving-day campaigns
- Search and AI-search visibility
[ 02 ][ Keep ]
Keep donors giving
- A thank-you-first welcome series
- Impact updates donors enjoy opening
- Gentle upgrade and renewal asks
- Legacy and major-gift pages
[ 03 ][ Mobilize ]
Mobilize people
- Volunteer sign-up that takes minutes
- Ambassador and peer-fundraiser kits
- Social posts your supporters will share
- Stories from your volunteers
[ 04 ][ Events ]
Events and galas
- Gala brand and ticketing page
- Invitation video
- Auction and sponsor recognition
- Thank-you follow-up that fills next year
[ 05 ][ Sponsors ]
Sponsors and grants
- Sponsor prospectus
- Recognition packages
- Grant-ready one-pagers
- Impact report for funders
Thank you, then the next gift.
A donor journey that feels like a friendship. Here is how five years can go.
- [ Day 1 ]Finds your story and feels something.
- [ Day 3 ]Makes a first gift and gets a real thank-you.
- [ Month 2 ]Sees what the gift did and becomes a monthly giver.
- [ Month 11 ]Renews, and upgrades because they feel known.
- [ Year 5 ]Volunteers, brings a friend or leaves a legacy.
Work for charities and community organisations
A few projects for charities and community organisations: a United Way site, a seniors directory, campaign eCards and more.
Nonprofit work samples
Real pieces from our studio, described by what we built.
Campaign eCards[ 02 ]
For Working Women Community Centre.
Seniors directory site[ 03 ]
For Seniors on the Move.
VOICES app[ 04 ]
For VOICES.
Public engagement website[ 05 ]
Newsletter design[ 06 ]
Client stories
What we built, in plain words.
[ Seniors ]
Age Friendly Edmonton
A seniors-focused website and virtual forum, built around the goals and vision of the team and the needs of the people they serve.
[ Community ]
Working Women Community Centre
A campaign eCard designed to carry the centre's message to supporters.
[ Directory ]
Seniors on the Move
A directory website that helps people find what they need in one place.
Your donate page, live
Pick an amount, choose monthly or once, and see how warm giving can feel.
Concept demo no payment is taken
Your charity
ExampleSnacks and supplies for one community workshop.
Thank you.
This is what a supporter sees the moment they give.
Example What happens next
- A personal thank-you note arrives within the hour.
- A welcome email introduces the people behind the work.
- An impact update shows what their gift helped do.
Concept demo no payment was taken
See it before you decide
Five steps, and the first three cost nothing. You see your donate page concept, your budget and your timeline, then your board decides.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
01Free
Discover
A 45 minute discovery session. We listen to your mission, your donors, your monthly givers, volunteers, events and board priorities before we propose anything.
02Free
Concept
We walk your donor journey the way a new supporter would, from first visit to first thank-you, then present an initial donate page and homepage concept in your brand, live, with 3 quick wins.
03Free
Budget and timeline
A proposed budget, scope and timeline in writing, so your board and your funders have real numbers to look at.
04Your call
Your go or no-go
You decide with the concept, budget and timeline in hand. No pressure. If it is a no, you keep the quick wins we found.
05If you say go
Build and grow
Brand and story, website and donate flow, welcome series, volunteer pages and staff training, then campaigns, events and reporting your board can read.
Five steps. The first three are free.
Start with step one.
Book a free discovery sessionTell us about you and pick a time. It takes about two minutes.
Eight things we make
- [ 01 ]
Brand and story
Refresh or rebrand, with a clear mission story and messaging for donors, volunteers and funders.
- [ 02 ]
Nonprofit websites
Fast, accessible, staff-editable and ready for AI search.
- [ 03 ]
Donate pages and monthly giving
A giving flow that is simple on a phone, with monthly giving first.
- [ 04 ]
Donor communications
Welcome series, thank-you notes, e-newsletters and impact updates.
- [ 05 ]
Events and galas
Branding, ticket pages, invitation video and social.
- [ 06 ]
Grant and sponsor materials
Sponsor prospectus, recognition packages, one-pagers and impact reports.
- [ 07 ]
Content, video and social
Volunteer stories, campaign reels and giving-day content.
- [ 08 ]
Dashboards and reporting
Donors, retention and monthly giving numbers the board can read.
A donate page should feel like a warm hello and say thank you the moment someone gives. We would love to show you yours.
Say helloA cause in motion.
Campaign reels, volunteer stories and thank-you videos. People, moving, on a site that keeps up with them.
What a point is worth
Move the sliders to match your charity and see what small improvements could mean.
Illustration onlyYour numbers come out of the discovery session. These are not Zerrow results.
AssumptionThe monthly giving figure assumes a monthly giver gives 1.5 times the average annual gift. It is an assumption for illustration, so swap in your own.
Donors who give againTodayEach year, at your retention rate today
675
+5 points of retentionGiving kept from five extra points
$13,500
5% move to monthly givingAdded giving a year
$6,750
Proof
Zerrow delivered the project within two weeks. They were nimble, responsive and worked within the budget.
Trish, Executive Director, United Way
I am impressed with how quickly he understands our issues and comes back with innovative solutions.
Director of Development, Working Women Community Centre
Working with Zerrow has been a dream. The way they worked with our goals and vision and crafted a platform to serve the unique needs of our clients was nothing short of extraordinary.
Amber, Product Lead, Age Friendly
Ask away
Is the concept really free?
Yes. The discovery session, your initial concept and the written budget and timeline are all free, with no obligation. Everything up to your go or no-go decision is free, and you keep the quick wins either way.
We have almost no budget. Is this for us?
Yes. The first three steps cost nothing, and the written budget and timeline show what is possible at your size. Whatever you decide, you keep the quick wins.
We already have a donor database or CRM. Does that matter?
We design around the tools you have. We plan your donate page and forms to connect with your donor database or CRM wherever it allows, rather than replace it.
Can our volunteers or staff update the site?
Yes. We build it so the people you have can edit pages themselves, and we train them, so the gala page is current the week of the gala.
How do you show the people we serve?
With dignity and consent. We build around real stories shared with the permission of the people in them, and photos of your own volunteers, supporters and programs. Our designs lead with hope, belonging and what people do together.
Do you work outside Alberta?
Yes. We are based in Edmonton and work remotely across Canada and North America.
Can you help with grants?
Yes, on the design side. We make clear one-pagers, impact summaries and sponsor packages that sit beside your application and make your story easy for a funder to see.
What if we say no?
Then we part as friends, you keep the quick wins we found, and you owe us nothing.