[ Health regulator ]
College of Physicians and Surgeons of BC
A complaint process review we supported with KPMG.
With Zerrow: time for patientsStock footage
Today: phones at the deskStock footage
Today: phones at the deskStock footage
[ Zerrow for clinics and doctors ]
A warmer welcome for new patients, starting online.
We design the website, booking flow and local search that help new patients find your clinic, feel at ease and book, so your front desk can focus on the people in the room.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
[ We help you ]Welcome new patientsEase the front deskBe easy to find
You look after patients. We look after how they find you.
Clinic owners and practice managers spend their days caring for people and answering the phone. Here is where we love to lend a hand.
- [ Homepage ]
A clear, calm homepage.
Who you help, where you are, your hours and how to book, all in the first screen.
- [ Booking ]
Online booking and new-patient information.
A booking flow patients can finish on a phone, with plain answers about what to bring and what to expect.
- [ Access ]
Accessible and mobile-first.
Readable text, strong contrast, large tap targets and keyboard-friendly pages, so more people can use your site.
- [ Local ]
Easy to find nearby.
Local search and Google Business Profile support, so people searching in your area see you.
- [ Reminders ]
Patient messages that help with no-shows.
Friendly confirmation and reminder emails, written for the booking system you use, so patients know when and where to arrive.
Five ways to welcome patients
[ 01 ][ Find ]
Be easy to find
- Local search and map listing
- Pages for each service you offer
- Clear hours, location and parking
- Clear answers AI search can read
[ 02 ][ Book ]
Make booking simple
- A booking button on every page
- Quick to finish on a phone
- Designed around the booking system you use
- Contact forms that do not ask for health details
[ 03 ][ Visit ]
Prepare them for the visit
- What to expect at a first visit
- What to bring, in plain language
- Directions, parking and access details
- Meet the team pages
[ 04 ][ Remind ]
Remind them kindly
- Appointment confirmation emails
- Friendly reminders before the visit
- Easy ways to reschedule
- Follow-up notes after the visit
[ 05 ][ Return ]
Give them reasons to return
- Check-up and recall emails
- A newsletter people actually read
- Simple ways to share your clinic
- Easy ways to update contact details
A patient's path.
From a late-night search to a familiar face at the front desk. Here is how it can feel.
- [ Searches ]Someone nearby looks for a clinic that is taking new patients.
- [ Trusts the page ]Your homepage is calm and clear, and answers their first questions.
- [ Books ]They choose a time on their phone, quickly and easily.
- [ Feels welcomed ]A friendly reminder, clear directions and a warm hello at the desk.
- [ Returns ]A gentle recall note when it is time to come back.
Health, patient and booking work
We supported a health regulator's complaint process review with KPMG, created a bilingual identity for a patient association and built a class booking site with scheduling at its centre. Your clinic starts with a concept made for you, never a template.
Client stories
A few of the projects closest to the care world.
[ Patient association ]
PHA Canada
A bilingual identity for a patient association.
[ Booking design ]
SweatBooker
A fitness class booking site we built, with scheduling at the centre. The same thinking shapes a patient booking flow.
See it before you decide
Five steps, and the first three cost nothing. You see an initial design concept of your clinic site and booking flow, your budget and your timeline, then you decide.
Everything up to your go or no-go decision is free. Nothing to pay until you say go.
01Free
Discover
A 45 minute discovery session. We listen to how your clinic runs, who your patients are, what the front desk handles all day and what you would love to change.
02Free
Concept
We walk your site and booking flow the way a new patient would, then present an initial design concept of your clinic site and booking flow, live, with 3 quick wins.
03Free
Budget and timeline
A proposed budget, scope and timeline in writing, so you have real numbers in front of you.
04Your call
Your go or no-go
You decide with the concept, budget and timeline in hand. No pressure. If it is a no, you keep the quick wins we found.
05If you say go
Build and grow
Website, booking flow, patient information pages, local search and reminders, built with you approving every claim, then kept growing.
Five steps. The first three are free.
Start with step one.
Book a free discovery sessionTell us about you and pick a time. It takes about two minutes.
Eight things we make
- [ 01 ]
Clinic website
Calm, fast, mobile-first and editable by your own staff.
- [ 02 ]
Online booking flow
Designed around the booking system you already use.
- [ 03 ]
New-patient information pages
What to expect, what to bring, how to prepare, in plain words.
- [ 04 ]
Local SEO and Google Business Profile
Help for people searching near you to find you.
- [ 05 ]
Patient email and reminders
Confirmations, reminders and recall notes in your voice.
- [ 06 ]
Accessible design
Readable, high-contrast and keyboard-friendly pages.
- [ 07 ]
Clinic branding and signage design
Logo, colours and signage artwork. Design only; printing and installation are separate.
- [ 08 ]
Photography direction
Guidance for photos of your space and team, so your site looks like you.
A good clinic site feels like the front desk on its best day.
Say helloA welcome in motion.
Team pages, a photo tour of your space and short patient guides, in a friendly voice.
What a point is worth
For dental, physio and other private-pay care: enter your own numbers to see what a few more bookings from the people already asking could mean.
Illustration onlyThese are your own numbers, not a Zerrow result and not a promise.
New patients a yearTodayAt your numbers, before any change
432
+5 points bookingExtra revenue a year
$32,400
+10 points bookingExtra revenue a year
$64,800
Proof
Excellent quality, prompt delivery and advice provided along the way made for a seamless client centered experience. Thank you!
Valerie, Director, KPMG
Ask away
Is the concept really free?
Yes. The discovery session, your initial design concept of the clinic site and booking flow, and the written budget and timeline are all free, with no obligation. Everything up to your go or no-go decision is free. Nothing to pay until you say go.
What about patient privacy and health information on forms?
We design with patient privacy in mind. Website forms should not ask for health details, and we help you avoid collecting them: contact forms ask for a name and a way to reach the person, and anything clinical stays in your own secure systems and conversations. Your privacy officer or advisor confirms your clinic's obligations, and we build to their guidance; we do not make legal or privacy compliance claims.
Will the site be accessible?
Accessibility is part of the design, not an add-on: readable text, strong contrast, large tap targets, keyboard-friendly pages and descriptions for images. We will tell you plainly what we have done and what to keep in mind as your team adds content.
Can you work with our booking system?
In most cases, yes. We design around the booking or practice-management system you already use, so the booking flow feels part of your site. If a system limits what is possible, the concept shows you that before you decide.
How quickly can a site launch?
It depends on the scope. Your written timeline in step three tells you the dates before you decide, so there are no surprises.
Can our staff edit the site?
Yes. We build it so your team can update hours, holiday closures and team pages themselves, and we show them how.
What about advertising rules for regulated professionals?
We write with your college's advertising standards in mind, and you approve every claim before it goes live. We do not write testimonials, outcome promises or comparisons, and anything that makes a claim goes to you first.
What if we say no?
Then we part as friends and you keep the quick wins we found. You will not owe us anything.